This is surprising and very cool. Target has decided to move all organic and “health” foods to the best locations in the store and move the major brands to the less ideal locations. They are doing this not out of selflessness but because they know people will pay more for health conscious foods.
“Following in Trader Joe’s and Whole Foods’ footsteps, who have found that consumers opt out for healthy products despite the cost, Target is simply making a strategic move to exploit the new found demand for organic food”
You can read more the news here.
This comes 1 year after Target decided to double their organic offerings for 2015. Targets sees a trend going towards simpler foods that do not contain pesticides and other harmful chemicals. I know Target is a big box retailer but they keep doing things that make living healthy more economical which I fully support.